Sequence partnered with Zenergy Cycling just after they opened their second spin studio in Pittsburgh PA.
In a little over a year, Zenergy had plans to go from three to ten studios located in secondary markets throughout the United States.
Our team was tasked with building an online marketing funnel from scratch. This involved developing a highly engaged social community, email marketing system, and establishing the branding for all studios moving forward.
Our team worked with Zenergy to create an online community that was as engaged and passionate online as they were in the studio. By creating community playlists, podcasts, rider stories, and Instagram Stickers, Zenergy increased overall engagement and bookings through social by 60%.
With the success of its newest studio and a dramatic increase in rider capacity, Zenergy was able to plan out future expansion. With this came the need for an overall brand and studio update.
Average Capacity Reached per Class
Increase in Revenue
Increase in Web Traffic
New Studios Opening in 2019/2020
In New Revenue from CRM Within 6 Months of Launch