Website Re-Design

VP Fitness came to the Sequence Team in need of a new site that matched the high end, fitness focused gym. We created a complete overhaul of both the online sales platform, design, and marketing funnels to reshape the online design and sales experience of VP Fitness Members.

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Social & Email

To keep members flowing in the door and increase the organic reach of VP Fitness, our team developed and executed a new strategy for VP fitness, with a focus on production quality content, and marketing emails that were targeted to the proper customers.

Success In the Numbers

20%

Increase in Member Retention

15%

Increase in Corporate Partnerships

200%

Increase in Webtraffic

40%

Increase in Online Sales

25%

Increase in Booked Classes

Summary

We partnered with VP to establish an already prestigious fitness facility into the elite athletic driven club that it has become recognized as. The relaunch of the website, overhaul of the digital marketing and a new member first approach to VP's various social channels, has all resulted in groundbreaking ROI for the business.

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369 Congress Street 6R, Boston MA 02210